Comments on: Discussion: Does Brand Consistency Matter When Launching Your App? http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/ Mon, 03 Jan 2011 23:04:37 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Beth http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-526 Beth Fri, 14 Aug 2009 19:17:10 +0000 http://www.fuelyourapps.com/?p=792#comment-526 Ahhhh yes. The app dev branding conundrum. 1. App dev firm comes up with idea 2. App dev firm hurries to build + launch before someone else does 3. App builds momentum and users 4. Users provide beta feedback + funds 5. App dev firm makes product better (or worse) and officially brands product I have to admit, it's really hard with app development. I'm going through this now with my 9-5. You've got to rush to get v1.0 out the door before the other guys. While it's out there you get feedback and you make the product better (or you bloat it with features until it sinks) then v2.0 heads out the door with a shiny coat of paint. Looks like UnLab branded themselves as the product at the beginning. Now they want to expand to other apps so they pull back with a 'company' site and separate offerings into product sites. Good move. Lets them maintain their master brand while allowing them to focus messaging and creative on product target markets. Here's the product website: http://gtriage.com/ Ahhhh yes. The app dev branding conundrum.

1. App dev firm comes up with idea
2. App dev firm hurries to build + launch before someone else does
3. App builds momentum and users
4. Users provide beta feedback + funds
5. App dev firm makes product better (or worse) and officially brands product

I have to admit, it’s really hard with app development. I’m going through this now with my 9-5. You’ve got to rush to get v1.0 out the door before the other guys. While it’s out there you get feedback and you make the product better (or you bloat it with features until it sinks) then v2.0 heads out the door with a shiny coat of paint.

Looks like UnLab branded themselves as the product at the beginning. Now they want to expand to other apps so they pull back with a ‘company’ site and separate offerings into product sites. Good move. Lets them maintain their master brand while allowing them to focus messaging and creative on product target markets.

Here’s the product website: http://gtriage.com/

]]> By: #WDNDL For 8/7/2009 – Freebies, Inspirations & Developer Stuff! « CodeEdoc – Technology And Programming News http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-504 #WDNDL For 8/7/2009 – Freebies, Inspirations & Developer Stuff! « CodeEdoc – Technology And Programming News Thu, 13 Aug 2009 08:28:13 +0000 http://www.fuelyourapps.com/?p=792#comment-504 [...] Discussion: Does Brand Consistency Matter When Launching Your App? Good discussion on Launching your Apps Brand (tags: ping.fm tech) [...] [...] Discussion: Does Brand Consistency Matter When Launching Your App? Good discussion on Launching your Apps Brand (tags: ping.fm tech) [...]

]]> By: Adelle Charles http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-418 Adelle Charles Sat, 08 Aug 2009 04:09:50 +0000 http://www.fuelyourapps.com/?p=792#comment-418 From the beginning of unblab's presence online, I followed them and tweeted to them & about them for a couple months. I thought what they were doing was really interesting, not to mention their product seemed amazing and a 'must have'. Then they went silent for a long time and I forgot about them. The other day they popped back up on a post about startups and I was disappointed. I totally understand that once you get funding you're not really in control anymore, which is probably why their biz model seemed to have changed along with their product offering. Can't wait to see what their desktop version looks like (from the first screenshots back in the day). Anyway I think brand consistency is VERY important and I hope they can surpass these changes. From the beginning of unblab’s presence online, I followed them and tweeted to them & about them for a couple months. I thought what they were doing was really interesting, not to mention their product seemed amazing and a ‘must have’. Then they went silent for a long time and I forgot about them. The other day they popped back up on a post about startups and I was disappointed. I totally understand that once you get funding you’re not really in control anymore, which is probably why their biz model seemed to have changed along with their product offering. Can’t wait to see what their desktop version looks like (from the first screenshots back in the day). Anyway I think brand consistency is VERY important and I hope they can surpass these changes.

]]> By: #WDNDL For 8/7/2009 – Freebies, Inspirations & jQuery Stuff! | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster? http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-411 #WDNDL For 8/7/2009 – Freebies, Inspirations & jQuery Stuff! | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster? Fri, 07 Aug 2009 14:15:19 +0000 http://www.fuelyourapps.com/?p=792#comment-411 [...] Discussion: Does Brand Consistency Matter When Launching Your App? Good discussion on Launching your Apps Brand (tags: ping.fm tech) [...] [...] Discussion: Does Brand Consistency Matter When Launching Your App? Good discussion on Launching your Apps Brand (tags: ping.fm tech) [...]

]]> By: Rob http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-402 Rob Fri, 07 Aug 2009 00:58:53 +0000 http://www.fuelyourapps.com/?p=792#comment-402 Never launched an app, but I can say that consistency is usually a good idea when trying to start any launch. Otherwise you could leave a bad taste in people's mouths right off the bat. Not to mention, how in this particular case, some kind of communication would have been beneficial and probably would have eased the blowback. Never launched an app, but I can say that consistency is usually a good idea when trying to start any launch. Otherwise you could leave a bad taste in people’s mouths right off the bat. Not to mention, how in this particular case, some kind of communication would have been beneficial and probably would have eased the blowback.

]]> By: Chad Engle http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-389 Chad Engle Thu, 06 Aug 2009 14:44:15 +0000 http://www.fuelyourapps.com/?p=792#comment-389 Thanks for the response Anthony! I am interested in seeing where Unblab goes. I am very excited for the product (as I was before) and was deflated when you all disappeared. Basically the conversation was talking about how when launching an app should you approach issues like going back into development. Again thank you for the response and the update! Thanks for the response Anthony! I am interested in seeing where Unblab goes. I am very excited for the product (as I was before) and was deflated when you all disappeared. Basically the conversation was talking about how when launching an app should you approach issues like going back into development. Again thank you for the response and the update!

]]> By: Anthony Deloso, CEO Unblab http://www.fuelyourapps.com/discussion-does-brand-consistency-matter-when-launching-your-app/comment-page-1/#comment-385 Anthony Deloso, CEO Unblab Thu, 06 Aug 2009 07:51:37 +0000 http://www.fuelyourapps.com/?p=792#comment-385 Hey Chad. We've spent the summer working with LaunchBox Digital, a great startup incubator out of Washington DC. Recently, we made a decision to spin out our importance ranking technology from the Unblab Webmail Client into a couple other products that require the user to change less of their emailing habits. So, we've launched a temporary website (the one that is up now at http://unblab.com) to focus on the product that is actually released (GTriage). Over the next few weeks you will see a reconciliation of the old Unblab brand with the new direction we've taken, you will see a couple more updates on the Unblab Webmail Client and we will release a lot more information about what we've been up to over the last few months. Keep an eye out! Anthony Deloso, CEO, Unblaboratory, Inc. Hey Chad. We’ve spent the summer working with LaunchBox Digital, a great startup incubator out of Washington DC. Recently, we made a decision to spin out our importance ranking technology from the Unblab Webmail Client into a couple other products that require the user to change less of their emailing habits. So, we’ve launched a temporary website (the one that is up now at http://unblab.com) to focus on the product that is actually released (GTriage).

Over the next few weeks you will see a reconciliation of the old Unblab brand with the new direction we’ve taken, you will see a couple more updates on the Unblab Webmail Client and we will release a lot more information about what we’ve been up to over the last few months.

Keep an eye out!

Anthony Deloso,
CEO, Unblaboratory, Inc.

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