Discussion: Does Brand Consistency Matter When Launching Your App?

In this video we are going to talk about Brand Consistency Online. Branding is key to keeping your app consistent and so is communication. We are looking at a brand called Unblab that launched a splash site, then an updated in-depth site explaining their app. After that Unblab disappeared from twitter and stopped making updates for a period of months. Now they are back with a new site and another app to boot. However, the branding did not stay the same and is not as clean and crisp as it was before. Following the video in the post there will be questions for you to answer and have a discussion about if this hurt or helped the brand.


Did the disappearance hurt them networking with their key customers since they didn’t tell anyone where they went?

Will the rebranding from launching a logo competition after such a long time hurt the brand?

Is this a good example or bad of how to work on an app?

How should Brands handle this situation?



Old Site Design

Old Splash Design

Unblab on Twitter

Designer, Maker of Things | Creative Director – @boomtownroi


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